For their latest “Red, White & Blue” campaign, luxury cashmere label Stephan Boya teams up (once again) with fashion photographer Per Zennstrom , starring stunning beauty Michaela Bodenmiller.
Again, I was very happy to have the opportunity to work with fashion label Stephan Boya. Below some of my reflections on the process of working with the same client over a longer period of time and what it takes to stay on target.
“For some time now I have been intimately involved with the luxury cashmere fashion label Stephan Boya in regards to their imagery, both when it comes to stills and video. For this season we choose to re-enlist Michaela Bodenmiller, who we had shot a few seasons ago.
As always, for Stephan Boya, the goal was to convey a sense of effortless, urban chic, coupled with a really high energy level. A dear friend of mine once told me that the trick is “always tell the same story, but every time You have to tell it in a different way”
To raise the energy level the short was set to a drum’n bass track, at 170 bpm.
For this particular shooting I choose to try out the brand new Nikon D800 and I have to say that I’m impressed to say the least. An unbeatable price point coupled with a “near middle format feeling” + the long sought full-HD video capabilities (at up to 60 fps.) In effect, I was so impressed that I actually went ahead and bought one. I will soon post a more thorough review of this camera.